USF College of Public Health

Social Marketing In Public Health 2003 - Handouts

Amberg, Alan Construction of a Social Marketing InfraStructure         Brookes, Rebecca Northern VT's Male Involvement Program: A Collaboration Between Planned Parenthood of Northern New England and the VT Dept of Health         Bryant, Carol Overview         Bryant, Carol Strategy Development         Bye, L Toward an Integral Social Change Methodology: Linking Marketing and Community Mobilization Principles         Cavan, Joe "Clean Points": A Social Marketing Campaign Targeting Youth Who Inject Drugs In San Diego         Cooke, Christopher CDCynergy-SOC: A 21st Century Tool for Planning, Managing and Evaluating Social Marketing Programs         Fridinger, Fred A Multi-year Profile of Public Beliefs and Attitudes Regarding Breastfeeding Practices         Gierisch, Jennifer   Newton-Ward, Mike North Carolina’s Social Marketing Matrix Team         Henry, Terry BUCKLE UP SANTA ROSA: A Case Study Incorporating Qualitative Research and Audience Segmentation to Move Beyond Positive Campaign Results and Foster Sustainable Behavior         Huhman, Marian Marketing Takes Center Stage in the VERB™ Campaign         Keller, Heidi Building A Strong Identity For Public Health         Kruger, Richard Focus Group Interviewing         Lefebvre, Craig Approaches to Evaluating Social Marketing Programs         Lefebvre, Craig VOICES OF VIRGINIANS:ON PUBLIC HEALTH PREPAREDENSS AND TERRORISM READINESS         Lewy, Jennifer Social Marketing Approaches to Bioterrorism AwarenessMaine Bureau of Health Bioterrorism and Infectious Disease Campaign         Marshall, Bob Social Marketing Approaches to Bioterrorism Awareness: Informing the Public without Scaring the Hell Out’a ‘Em         Matiella, Ana Conseulo Formative Research and Evaluation in an Outreach Campaign to Hispanic Women         McDermott, Bob Evaluating Your Social Marketing Program         Newton, Mike Ward “SMART” Program: Building Local Health Department Social Marketing Capacity         Schwartz, Bev Is There a Role For Branding in Social Marketing?         Richardson, Lisa Application of geodemographic and lifestyle cluster analysis to a statewide folic acid education campaign       Strand, John Doing Better at Doing Good: Adding a Competitive Perspective         Studart, Cecilia Social Marketing Project in Low-Income Communities of Rio de Janeiro, Brazil         Weeks, Kristin Using the Social Marketing Methodology: Seven Local Jurisdictions Create HIV Prevention Campaigns in California       Many downloadable documents for Continuing Education are in the PDF format and require the Adobe Acrobat Reader®, which is available for free download from Adobe Systems, Incorporated.     For questions or comments about this webpage or the Continuing Education website, please contact conted@hsc.usf.edu.