This course is designed to give students a thorough orientation to the discipline of social marketing and specific applications in public health. It is appropriate for current and future practitioners in the public health field. Class sessions will combine didactic presentations with group discussions and in-class exercises. Students are expected to read all assigned materials prior to each class session so that they are prepared to participate.  Students are also expected to complete homework assignments on time. 

• Define social marketing;
• Identify appropriate uses of social marketing in public health;
• Identify the appropriate methods for use in conducting social marketing research;
• Learn an eight-step model for developing, implementing and evaluating a social marketing campaign;
• Design a social marketing plan, with a 4-5 person team, to ameliorate a public health problem;
• Apply the social marketing mindset to develop, implement/manage, and evaluate social marketing programs; and
• Discuss ethical principles that guide social marketing practice

Whether registering FOR-university-credit or NOT-for-university credit, CEUs are available for Certified Health Education Specialists (CHES):        
The College of Public Health, University of South Florida has been designated as a Multiple Event Provider (#FL0027) of Category I Continuing Education Contact Hours in health education by the National Commission for Health Education Credentialing, Inc.  This program has been reviewed and approved for up to 30, 60-minutes contact hours for event number 1127 CHES. 

Social Marketing:  Influencing Behaviors for Good (3rd Edition).  2008 Sage Publications, Inc.  Philip Kotler and Nancy Lee
ISBN:  978-1-4129-5647-5

COURSES ARE LIMITED TO 25 PARTICIPANTS.

How to Register:

NOT-for-University Credit:
The cost per course is $1,000. The registration fee for the event covers the cost of food and beverage (breakfast and afternoon break). You may also purchase a $20 parking permit that is valid for all 5 days of the course. Since parking is extremely limited, it is recommended that you plan to arrive at the course early. In lieu of driving, you may also utilize the shuttles that are available at several of the hotels in the area. Contact information for these hotels is listed further down on this website.

You may pay by credit card (Visa, MasterCard, American Express) or check (payable to USF HPCC). All payments must be made in U.S. dollars. Purchase orders will only be accepted if prior permission is received. Please e-mail Stephanie Makar at smakar@health.usf.edu if you would like to pay with a purchase order.

FOR-University Credit:

All students registering FOR-university-credit are liable for the applicable USF tuition and fees.

Degree-Seeking Students

1. Students in a graduate degree-seeking program at USF must complete a Degree-Seeking Registration Worksheet, which is available at http://health.usf.edu/publichealth/academicaffairs/registration/degreeseeking.html
2. College of Public Health degree-seeking students must have their advisor’s approval on the worksheet.
3. Worksheets can be faxed to 813-974-8121 or hand-delivered to COPH 1133.
4. Once you receive your electronic permit, you may register on OASIS.

Non-Degree-Seeking Students

1. Students who have never enrolled at USF or have not taken USF classes in the past 12 months must complete the FACTS Online Non-Degree Enrollment Application. This application is available at the Registrar's Website. A $30 non-refundable application fee will be assessed.
2. Once the application detailed above is completed, students much complete a College of Public Health Non-Degree-Seeking Registration Worksheet, which is available at http://health.usf.edu/publichealth/academicaffairs/registration/nondegreeseeking.html
3. Worksheets can be faxed to 813-974-8121 or hand-delivered to COPH 1133.
4. Once you receive your electronic permit, you may register on OASIS.
5. Non-degree-seeking student registration begins on May 5, 2008.

Cancellation Policy

NOT for University Credit: Cancellations must be requested in writing via fax or email, and received by June 2, 2008.  A $35 cancellation fee will be assessed to cover administrative costs. There are no refunds for no-shows; however, substitutions are welcome without penalty.  If original payment was made by credit card, please allow 5-7 working days for the refund; if original payment was made by check, a W-9 is required in order to process a refund. This may take 4 weeks.

FOR University Credit: Students who are taking courses FOR credit and wish to drop the class must follow deadlines and procedures established by the Registrar’s Office.

The University and reserves the right to revise program content and presentation, or to cancel the program if registration criteria are not met or when conditions beyond USF’s control prevail.  If the program is cancelled, the University’s liability is limited to refund of the registration fee paid by each registrant.  If a course does not have enough students it will be cancelled.  This determination will be made by May 16,2008.  All registrants will be notified by e-mail as soon as the course has been confirmed or cancelled so that they can make travel arrangements.

USF COPH
The Lawton & Rhea Chiles Center for Healthy Mothers and Babies
LRC 108
3111 E. Fletcher Ave.
(between Bruce B. Downs Blvd. & 42nd Street)
Tampa, FL 33613
Phone: (813) 974-3623
Fax: (813) 974-4718

Students are on own for lunch each day. Please click the link below to download a map of restaurants in the area:
Food Map

Parking
Students coming from a distance may stay in any of the hotels listed below, many of which offer complimentary shuttle service to the USF campus..  If you drive a car on campus and are not already a student with a parking permit, you may purchase parking permits for the number of days that the course meets on campus by indicating as such on your registration form. Parking permits will be mailed to you.
PARKING MAP

Off-Campus Lodging / Hotel
Note: Hotels, except for the Embassy Suites, are not within easy walking distance of the campus. The order in which the hotels are listed does not imply an ordered recommendation.

• Embassy Suites Tampa – USF/Busch Gardens
  3705 Spectrum Boulevard
  Tampa, Florida 33612
  813-977-7066
  Embassy Suites USF Website
  Located at edge of USF campus
  
  
• Hampton Inn & Suites – Tampa North
  8210 Hidden River Parkway & Fletcher Ave.
  Tampa, FL 33637
  813-903-6000
  Hampton Inn Website
  
  
• Wingate by Wyndham Tampa
  3751 East Fowler Ave.
  Tampa, FL 33612
  813-979-2828
  Wingate Tampa Website
  Complimentary local shuttle service.
  
  
• AmeriSuites Tampa – Near Busch Gardens
  11408 North 30th Street
  Tampa, FL 33612
  813-979-1922
  AmeriSuites Website
  
  
• Residence Inn by Marriott – Tampa North
  13420 North Telecom Parkway
  Tampa, FL 33637
  813-972-4400
  Marriott Website
  
  
• TownePlace Suites by Marriott – Tampa North
  6800 Woodstork Road
  Tampa, FL 33637
  813-975-9777
  TownPlace Website

Please call the CPD Office at (813) 974-4296 or (800) 852-5362 by December 21, 2007 if a reasonable accommodation for a disability is needed.

Events, activities and facilities of the University of South Florida are available without regard to race, color, sex, national origin, disability, age, or Vietnam veteran status as provided by law and in accordance with the University’s respect for personal dignity.