Another Educational Opportunity: 2009 Social Marketing Field School
The Social Marketing in Public Health Field School is a carefully crafted selection of courses offered in an intensive five-day format. It is organized specifically for motivated students and busy professionals to acquire skills in an intense, exciting and highly interactive format with some of social marketing’s leading professionals and instructors.
Please click HERE for full information and registration.
Conference Description
The Social Marketing in Public Health Conference, now in its nineteenth year, is designed for public health
professionals and health educators in a variety of settings including CDC, state and local health departments,
other public health agencies, and non-profit organizations. Participants usually include CDC designees, program
planners and administrators, health educators, health communication and health information specialists,
researchers, academicians, and graduate students.
TRAINING ACADEMY: This two day workshop provides an overview of the social marketing approach and its distinctive features. It also teaches participants how to use marketing’s systematic approach to planning programs. Participants learn new methods for selecting target audiences, selecting realistic behavioral objectives, and identifying behavioral determinants that must be addressed by the program intervention.
During the workshop formative (or sometime referred to as consumer) research is discussed and the role it plays in shaping interventions and how you can manage the research process. A brief overview of quantitative and qualitative research methods is reviewed, as well as a discussion of the importance of using both quantitative and qualitative research methods.
Strategy development is a key ingredient in the social marketing process. The strategy development session is highly interactive; participants use formative research results from a social marketing project to learn how to identify the right product benefits to promote, costs that must be lowered, intermediaries and proper placement of tangible products and services, and promotional activities.
Case studies are used to illustrate key concepts and “hands on” exercises allow participants the opportunity to apply principles.
MAIN CONFERENCE: The Main Conference offers a combination of plenary presentations by internationally
recognized social marketing experts on topics of interest to learners at all levels. Concurrent sessions, both
invited and selected from responses to the “Call For Abstracts,” round out the agenda with specific examples
of how social marketing has been applied in public health settings. These sessions are balanced between
introductory and more advanced audiences. The specific topics and speakers are selected to elaborate on key
elements of the social marketing approach and to illustrate how social marketing can be applied to a wide
variety of public health topics. The Main Conference moves into a second day with additional plenary sessions,
followed by in-depth training workshops at the introductory and intermediate levels.
Networking is a Key Goal: The conference is designed to offer numerous informal opportunities for networking
with some of the country’s best social marketers.
Bring your Laptop or Mobile Device!
Conference information, handouts, and other interactive opportunities will only be available online during the conference. Free wireless internet service will be available in the conference rooms and conference lobby area. It is recommended that you bring your wireless laptop or internet capable mobile device to access conference information and more. The information is best viewed with an iPhone or iPod touch. In addition, 8GB iPod touches are available for the conference price of $220 and can be purchased by selecting this option on the registration form. Your iPod will be charged and ready for use when you arrive!
Accreditation
Attendees should claim only those credits that he / she actually spent in the educational activity.
Registered Dietitians and Dietetic Technicians
The University of South Florida, College of Public Health, CO001 is a Continuing Professional Education (CPE) Accredited Provider with the Commission on Dietetic Registration (CDR) from 2/22/07 to 2/21/10. Registered dietitians (RDs) and dietetic technicians, registered (DTRs) will receive up to (21) continuing professional education units (CPEUs) for completion of this program/materials. Continuing Professional Education Provider Accreditation does not constitute endorsement by CDR of a provider, program or materials.
Certified Health Education Specialist (CHES)
The College of Public Health, University of South Florida has been designated as a Multiple Event Providers (#FL0027) of Category I continuing education contact hours in health education by the National Commission for Health Education Credentialing, Inc. This program has been reviewed and approved for up to 21, 60-minute contact hours for event number 1140 CHES.
Exhibit Opportunities
Social marketing companies and organizations, or organizations that are related, are invited to inquire about the potential for table-top exhibit opportunities.
At the end of the Social Marketing Training Academy, participants will be able to:
Define social marketing;
List five distinctive features of social marketing;
Describe the six steps that comprise the social marketing process;
Articulate the major tasks to be accomplished during the initial planning phase;
List at least two types of research used to design a social marketing campaign;
Describe at least two decisions that must be made in developing a campaign strategy; and
List at least five new professional contacts.
At the end of the Overall Conference, participants will be able to:
Critically comment on the current status of the application of social marketing
practice nationally and internationally;
Discuss three examples of advanced application of social marketing practice;
Explain at least five programs in which social marketing was used as a tool for
development and discuss the strengths and weaknesses of those particular applications;
Apply the primary theoretical and applied principles of at least one training module;
Suggest at least one new collaborative project or application; and
List at least three new professional contacts that have the potential to collaborate
on current or future projects, or to assist with problem-solving (this objective is attained
primarily through the formal and informal networking designed into this program).
Posters
How North Carolina Funds, Gathers
and Uses Data to Make Decisions
About Recycling Education Kelley Dennings, BS
NC Division of Pollution Prevention
& Environmental Assistance
Raleigh, NC
Using Research to Develop the nrg
Balance 12345! Message: A Case Example Farah Kauffman, MPH
Penn State Hershey Center for
Nutrition & Activity Promotion
Hershey, PA
Bringing the Message Home:
Enabling Urban Aboriginal Families
for Wholistic Health Karen McNeil MSc
Atlantic Health Promotion Centre
Dalhousie University
Halifax, Nova Scotia, Canada
The Next Influenza Pandemic: Reaching The Most at Risk Through Social Marketing
Matthew C. Sones, MS, MPH
Centers for Disease Control and Prevention
National Center for Health Marketing
Atlanta, GA
Plenary Speakers
Robert S. Gold,PhD, DrPH, Dean University of Maryland College Park, School of Public Health.
Dr. Gold is Dean, School of Public Health, Professor of Public and Community Health, and Co-Director of the Public Health Informatics Research Laboratory, University of Maryland at College Park. Dr. Gold holds a Ph.D. in health education with major emphases in computer science and research design, and a Dr.P.H. in Community Health Practice with major areas of study program evaluation and epidemiology. He has 40 years of experience in academic and public health settings. Previously, he served as Acting Chief, Prevention Policy Branch, Director of the 1990 Disease Prevention and Health Promotion Initiative, and Director of the School Health Initiative in the U.S. D.H.H.S. Office of Disease Prevention and Health Promotion. Dr. Gold also represented the Centers for Disease Control and Prevention /Division of Adolescent and School Health at the World Health Organization as a specialist in public health education for youth. For 25 years Dr. Gold has been instrumental in the development of numerous technology application research and development studies, including computerized expert and decision support system and web-based and other interactive multimedia, particularly for minority and other underserved audiences.
William SmithEdD., Executive Vice President, Academy for Educational Development.
Dr. William Smith is the Executive Vice President of the Academy for Educational Development, one of America’s most experienced social marketing firms. AED is a private nonprofit organization that supports more than a 300 million dollars worth of programs every year - across the U.S. and in more than 150 countries of the world. From Buckle up America to HIV/AIDS – from Medicare to Youth Development – from Gender Equity to transportation safety, AED is fostering large scale social change in education, health, and the environment.
Bill is also a co-founder of the Social Marketing Institute, a columnist and editorial board member of the Social Marketing Quarterly; the International Journal of Health Communication; and Applied Environmental Education and Communication: An International Journal. He authored a recent book entitled Radio: A Post 9/11 Strategy to Reach the World’s Poor, as well as co-authoring Fostering Community Based Social Marketing. He has published dozens of articles on social marketing and social change. He is co-author of the Institute of Medicine’s Report, Health Literacy: A Prescription to End the Confusion.
He recently received the Alan Andreasen Award for scholarship and practice in Social Marketing and served on the IOM committee on health literacy.
He started his career with the Peace Corps, lived in Latin America for almost a decade and returned to the US only to spend the next 10 years traveling and working throughout Africa, Asia and Latin America. He has a doctoral degree from the University of Massachusetts in non-formal education with an emphasis on gaming theory and an Honorary PhD from University of South Florida, 2004.
Cynthia Baur, Ph.D., is the Director, Division of Health Communication and Marketing, National Center for Health Marketing, Centers for Disease Control and Prevention, U.S. Department of Health and Human Services (HHS). The Division is responsible for a wide variety of health communication and marketing activities and projects, including audience segmentation; communication and marketing strategic planning; risk communication; emergency and crisis communication response; translation of health communication messages and materials; health literacy improvement; and evaluation of effective public health interventions. Dr. Baur is co-chair of the Health Communication and Health Information Technology Workgroup for Healthy People 2020 and co-chair of the HHS Health Literacy Workgroup. She is lead staff for the drafting of a national action plan to improve health literacy.
Prior to her current position, Dr. Baur was the senior health communication advisor in the Office of Disease Prevention and Health Promotion (ODPHP), HHS. In ODPHP, she led the Healthy People 2010 Health Communication Focus Area that includes six national objectives and chaired the HHS workgroup on health literacy. She was the HHS lead on the 2003 National Assessment of Adult Literacy (NAAL), managed the development of the national action plans for the health communication objectives in Communicating Health: Priorities and Strategies for Progress (2003) and organized the Surgeon General’s Workshop on Improving Health Literacy. Dr. Baur holds a Ph.D. in Communication from the University of California, San Diego.
R. Craig Lefebvre, PhD, Research Professor, Department of Prevention and Community Health, School of Public Health and Health Services, The George Washington University
Dr. Lefebvre is an architect, designer and marketer of public health and social change programs. He comes to GW with an extensive background in the development of theory, research and practice in the areas of community-based health promotion, health communication and social marketing. Craig has designed, implemented and/or evaluated over 100 social marketing programs at the community, state, national and international levels. He is an internationally recognized expert in social marketing, applications of social and mobile media to public health and healthcare issues and community-based health promotion programs.
Dr. Lefebvre has an active social design and marketing consultancy in the Washington, DC area. Prior to joining the School's faculty, Craig was the Chief Technical Officer at Population Services International (PSI) where he led PSI's technical teams in capacity-building, HIV, malaria, child survival and clean water programs, reproductive health, and social marketing as well as its research and metrics functions. He also served as the Director of the Social Marketing and Health Communications practice at the American Institutes of Research (AIR) where he was on the Council of Chief Scientists for the organization. Prior to the merger with AIR, he was Chief Technical Officer at Prospect Associates and Director of the Social Marketing practice. His accomplishments include co-developing the Consumer-based Health Communications model that received the William D. Novelli Innovations in Social Marketing award, and serving as Project Director for support of the USDA Team Nutrition program that received the Public Relations Society of America's Silver Anvil for outstanding public service and government program of the year. Prior to his coming to the DC area, Craig was the Intervention Director of the Pawtucket Heart Health Program, one of the three pioneering community-based cardiovascular disease prevention programs funded by the National Institutes of Health.
Paul Gillin, Principal, Paul Gillin Communications
Paul Gillin is a writer and content marketing consultant specializing in technology and new media. He advises business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively at different stages of the buying cycle. He specializes in social media and the application of personal publishing to brand awareness and business marketing.
Paul is a veteran technology journalist with more than 23 years of editorial leadership experience. He was founding editor-in-chief of TechTarget, one of the most successful Internet media companies. Previously, he was editor-in-chief and executive editor of Computerworld. His award-winning book, The New Influencers, chronicles the changes in markets being driven by the new breed of bloggers and podcasters. His next book, Secrets of Social Media Marketing, will be published in the fall of 2008.
Social Marketing Training Academy
June 17-18, 2009
Agenda
WEDNESDAY, JUNE 17 2009
10:00 am – 10:10 am
Welcome and Introductions
10:10 am – 10:40 am
New Planning Framework Case Example
10:40 – 11:30 a.m.
What’s So Different? Overview of Social Marketing’s Distinctive Features
11:30 – 11:45 noon
Program Planning: The Challenge
11:45 am – 12:15
Selecting the Target Behavior
12:15 noon – 1:15 p.m.
Lunch
1:15 p.m. – 2:45 p.m.
Segmenting and Selecting Priority Populations
2:45 – 3:15 p.m.
Break
3:15 pm – 3:45 pm
Anticipating the 4 Ps
3:45 pm – 5:00 pm
Going to the Horse’s Mouth: Designing the Formative Research
5:00 pm – 5:15 pm
Q&A
THURSDAY JUNE 18 2009
9:00 am – 9:30 am
Q&A & Recap
9:30 am – 10:30 am
Creating the Marketing Plan
10:30 am – 11:00 am
Break
11:00– 12:15 am
Evaluation
12:15 – 1:15
Lunch
1:15 am – 2:15 pm
Are you Reaching Your Audience?
2:15 – 2:45
Break
3:30 – 4:00 pm
Q&A
4:00 – 4:45 pm
More Questions and Lingering Doubts
4:30 - Thursday Night Social Event Poster
Walk Reception & Silent Auction
Sheration Sand Key
Social Marketing Main Conference
FRIDAY, JUNE 19, 2009
8:00 am – 4:00 pm
Registration Desk Open/Breakfast/Visit Exhibits
8:45 - 9:00am
Welcome
9:00-11:00am
Social Media: Threats and Opportunities for Social Marketing and Public Health (R. Craig Lefebvre, PhD, Paul Gillin & Robert Gold, PhD)
11:00-11:30am
Networking Break/Visit Exhibits
A1: Formative Research for Social Marketing Campaign to Increase HPV Vaccine Use Among Hispanic Girls (Pamela C. Hull, PhD, MA)
A2: Getting Your Abstract Accepted for the Social Marketing Conference and Becoming an Author in the Social Marketing Quarterly" (Robert McDermott, PhD, Kristina Dunlevy, MS, MBA)
A3: Examining Variability in Behavioral Health Risks Using Syndicated Lifestyle and Consumer Behavior Data (Fred Fridinger, DrPH, CHES)
A4: “Getting Out of Our Own Way: Framing Social Marketing Interventions to Better Engage and Motivate Target Audiences” (Kevin T. Kirkpatrick, BA, MS)
A5: Report on Social Marketing professional organization Survey (Bob Marshall, PhD, Beth Sundstrom, MPH)
A6: Changing Behavior and Perceptions Relating to Alcohol, for Consumers Living in Low Socio-Economic Areas in the North West of England (Amanda Jackson, and Stuart Jackson)
A7: Using Online Consumer Panels to Develop and Evaluate Social Marketing Interventions: The Benefits, Challenges and Opportunities to the Field (Tait Martin, PhD)
12:30-1:45PM
Lunch on Own
1:45pm - 2:45pm
B1: 2006 Campaign to Increase HIV Testing Among African American Women: Was It Effective? (Jami Fraze, PhD)
B2: Feasibility of Monitoring and Utilizing Blogs and Micro-blogs in Comprehensive Health Marketing Campaigns (Holli H. Seitz, MPH)
Connected for Good: How Social Networking Sites Impact Behavior (Tonya Peters, MPH)
B3: Social Marketing to Reduce Poverty: Global Success Stories (Nancy Lee, MBA)
B4: Ready To Learn: A Social Marketing Approach for a National Education Campaign (Julia H. Galdo, MA)
B5: Giving Disease a Voice: Digital Storytelling Meets Consumer-Generated Content
(Lynda Bardfield, BA)
B6: Moving From Outcome Measurement to Outcome Management (Rebecca Olsen, PhD, MPH)
2:45 - 3:15pm
Networking Break/Visit Exhibits
3:15 pm - 4:15 pm
C1: Designing a Social Marketing Campaign to Prevent Shaken Baby Syndrome in North Carolina (Heidi Hennink-Kaminski, PhD)
C2: Providing Audience Segmentation and Profiling Technical Assistance for Communication and Marketing Efforts (Fred Fridinger, DrPH, CHES)
C3: Estimated GFR: Changing the Way Providers Detect Chronic Kidney Disease (Anna Zawislansk, MPH)
C4: Pan American Health Organization - To be announced
C5: Behavioral Economics: A Theoretic Base for Social Marketing (Mike Rothschild, PhD & Daniel Read, PhD)
C6: The Freedom to Innovate: Giving Yourself Permission to Think Big (Beverly Schwartz, BS)
C7: Mobile Technologies for Health Communications (Erin Edgerton, MA)
Friday Night Social Event
Starlight Majesty Dinner Cruise
7:00 pm - Clearwater Beach Marina
SATURDAY, JUNE 20, 2009
8:00 am – 4:00 pm
Registration Desk Open / Visit Exhibits
9:15am-10:15am
Healthy People 2020: A Changing Vision with Implications for Health Communication and Marketing
(Cynthia Baur, PhD)
10:15-11:15am
How to Find the Product P in Social Marketing Advertising (Bill Smith, EdD)
11:15am-12:30 pm
Lunch On Own
11:15am-12:30 pm
Brown Bag Lunch Meeting/Discussion - Social Marketing Association
A: Best Laid Plans: Social Marketing in the Real World (John Strand, MEd)
B: Try it at Home (Bob Marshall, PhD & Heidi Keller, BA)
C: Using Stories for Evaluation & Research (Richard Krueger, PhD)
D: Social Media Matters: Expanding Your Reach and Effectiveness in Social Marketing (Rosemary Thackeray, PhD, MPH)
Planning Committee & Faculty
Moya Alfonso, PhD Assistant Professor
Florida Prevention Research Center
Center for Social Marketing
University of South Florida
Tampa, FL Invited Faculty Planning Committee
Lynda Bardfield, BA
Health Communication
Adjunct Professor & Associate Director
Strategic Behavioral Communication
Family Health International
Arlington, VA Invited Faculty Planning Committee
Cynthia Baur, PhD Director
Division of Health Communication and Marketing, National Center for Health Marketing
Centers for Disease Control and Prevention
Atlanta, Ga
Invited Faculty
Carol Bryant, PhD Professor
Florida Prevention Research Center at USF
College of Public Health
University of South Florida
Tampa, FL
Conference Co-Chair/Co-Director Invited Faculty
Kristina Dunlevy, MS, MBA Managing Editor SHQ Academy of Educational Development
Washington, DC Invited Faculty
Jami Fraze, PhD Health Communication Specialist Centers for Disease Control & Prevention
Atlanta, GA
Fred Fridinger, DrPH, CHES Acting Chief
Marketing & Communication Strategy
Branch Division of Health Communication
& Marketing National Center for Health
Marketing Coordinating Center for Health
Information and Service Centers
For Disease Control
Atlanta, GA Planning Committee
Julia H. Galdo, MA Managing Director, Public Communication American Institutes for Research
Silver Spring, MD
Paul Gillin Principal Paul Gillin Communications
Framingham, MA Invited Faculty
Robert Gold, PhD, DrPH Dean School of Public Health
University of Maryland
Baltimore, MD Invited Faculty
Janine Hartfield Specialist
Office of Continuing Professional Development
USF Health
University of South Florida
Tampa, FL Conference Coordinator
Heidi Hennink-Kaminski, PhD Assistant Professor
School of Journalism & Mass Communication
University of North Carolina at Chapel Hill
Chapel Hill, NC
Pamela C. Hull, PhD Associate Director
Center for Health Research
Tennessee State University
Nashville, TN
Amanda Jackson Director of Social Change
ICE, Ltd.
United Kingdom
Stuart Jackson CEO
ICE, Ltd.
United Kingdom
Heidi Keller
Health Promotion & Social Marketing
Heidi Keller Consulting
Olympia, WA Planning Committee Invited Faculty
Kevin T. Kirkpatrick, BA, MS Executive Vice President
Metropolitan Group
Chicago, IL
Richard Krueger, PhD Professor
University of Minnesota
St. Paul, MN Planning Committee Invited Faculty
Nancy Lee, MBA President
Social Marketing Services, Inc.
Mercer Island, WA Invited Faculty
R. Craig Lefebvre, PhD Research Professor Department of Prevention and Community Health
School of Public Health and Health Services
The George Washington University Planning Committee Invited Faculty
James H. Lindenberger Director
Center for Social Marketing
University of South Florida College
of Public Health
Tampa, FL Planning Committee
Bob Marshall, PhD Assistant Director of Health
Public Health Affairs
Rhode Island Department of Health
Providence, RI Planning Committee Invited Faculty
Kelli R. McCormack Brown, PhD, CHES Associate Dean for Academic Affairs & Professor
University of Florida
College of Health & Human Performance
Gainesville, FL Conference Co-Chair/Co-Director
Invited Faculty
Robert McDermott, PhD Co-Director
Florida Prevention Research Center
Professor
College of Public Health
University of South Florida
Tampa, FL Planning Committee Invited Faculty
Rebecca Olsen, PhD Assistant Professor
College of Natural and Health Sciences
University of Tampa
Tampa, FL Invited Faculty
Tonya Peters, MPH Consulting Practice Director
Worldways Social Marketing
Greenwood Village, CO
Leah Phillips, MPH Coordinator Florida Prevention Research Center
Center for Social Marketing
University of South Florida
Tampa, FL Planning Committee
Daniel Read, PhD Professor of Behavioral Economics
Yale School of Management and Durham University Business School
New Haven, CT
Mike Rothschild, PhD Emeritus Professor
School of Business
University of Wisconsin
Madison, WI Invited Faculty
Bonnie P. Salazar, PhD, CHES Behavioral Scientist
Salazar Consulting Group, Inc.
Tampa, FL Planning Committee Invited Faculty
Beverly Schwartz, BS Vice President Global Marketing
Ashoka: Innovators for the Public
Arlington, VA Planning Committee Invited Faculty
Holli H. Seitz, MPH Public Health Analyst, Interactive Media Team
National Center for Health Marketing
Centers for Disease Control & Prevention
Atlanta, GA
Bill Smith, EdD Executive Vice-President
Academy for Educational Development
Washington, DC Planning Committee Invited Faculty
John Strand, MEd Vice President and Director
AED Center for Social Marketing
& Behavior Change
Washington, DC Invited Faculty
Beth Sundstrom, MPH Recruitment and Communication Coordinator Master of Public Health Program
Brown University
Providence, RI
Rosemary Thackeray, PhD, MPH Associate Professor
Brigham Young University
College of Health and Human Performance
Anna Zawislanski, MPH Vice President
Ogilvy Public Relations Worldwide
Washington, DC
Registration
Eary Bird Until 6/6/2009
Regular After 6/6/2009
Student
Full Conference
$495
$550
$250
Training Academy
(Wed & Thurs)
$300
$350
$150
Main conference
(Fri & Sat)
$300
$350
$150
Single Day
$200
$200
n/a
Guest Ticket for Starlite Cruise
$35
$35
$35
iPod touches are also available for the conference price of $220 and can be purchased during online registration. Your iPod will be charged and ready when you arrive.
For group discounts, please contact Craig Bobik (813) 974-5725 or cbobik@health.usf.edu.
Cancellation Policy
Cancellations must be requested in writing (fax with a signature is acceptable) and received (not postmarked) in our office by 5:00 pm on June 6, 2009. The fax number is (813) 974-0162. A cancellation fee of $50 will be assessed to cover administrative costs. Written cancellations received after June 6, 2009 will be assessed the $50 cancellation fee plus the per person costs for food and handouts. “No shows” will be billed the full registration fee. Substitutions are welcome without penalty. If original payment was by credit card, please allow 2 weeks for the refund; if original payment was made by check, please allow a minimum of 4 weeks. A W-9 will be required for refunds if original payment was made by check.
Online registrations are now closed. However, you may still register on site on the day of the event.
USF Continuing Professional Development reserves the right to cancel this activity due to unforeseen circumstances. In the event of such cancellation, only the registration fee will be returned to the registrant. The University of South Florida will not be responsible for travel expenses incurred by the participant in case of cancellation.
The hotel faces 10 acres of white sand beach and the blue-green Gulf of Mexico. The guest room rate is $159 single/double, plus 12% tax. Call the hotel directly at (727) 595-1611 and mention that you will be attending the USF Social Marketing Conference to receive this special rate. The national toll free number for Sheraton will not be able to access this special rate. The hotel sells out quickly, so reserve a room as soon as possible. For more information on the conference hotel, click on www.sheratonsandkey.com. For more information on the Clearwater area, click on www.floridasbeach.com.
Reservations should be made no later than May 16th. The hotel will extend the group rate up to three days before and after the conference dates on a space-available basis.
Travel and Accommodations
There are many airlines serving the Tampa Bay Region. The nearest airports are Tampa International and St. Petersburg / Clearwater.
Ground Transportation
Ground transportation to/from the airport and hotel is available through THE LIMO /Super Shuttle passenger van service. Please contact THE LIMO/Super Shuttle directly at (727) 572-1111 or toll free (800) 258-3826. The web site is www.supershuttle.com.
Rates $25.00 per person one way or $45.00 roundtrip***
ü$60.00 Sedan Service (up to 4 people) each way $127.00 Exclusive Van (up to 10 people) each way
Reservations For fast and easy reservations log onto www.supershuttle.com or www.execucar.com
***As a valued guest, SuperShuttle is offering a $5.00 Discount for all individual prepaid roundtrip reservations booked through our website.
***Use Group Discount Code : SXXDB
Call 800-Blue-Van (800 258 3826) or locally at 727 572 1111 to book your reservation over the phone.
Airport Arrival Instructions *With reservation
Upon arrival at the Tampa International Airport, please proceed to baggage claim to pick-up your bags. The baggage wheels are divided by airlines, so make sure you search for your airlines baggage claim area.
After collecting your baggage, follow signs to Ground Transportation. SuperShuttle has a booth on the ground floor (near the glass entrance/exit doors).
Check in with the reservation agent and give either your name or your confirmation number. If you find yourself slightly off track, the SuperShuttle agent will assist you. Tell them you are traveling to the Sheraton Sand Key or Marriott Sand Key and they will direct you to the next departing Shuttle.
You may wait in the heated/air conditioned room near the agents’ booth. Please ensure that all of your luggage is accessible to the drivers to load prior to departure.
Hotel alternative to Sheraton
Clearwater Beach Marriott Suites on Sand Key
1201 Gulf Boulevard
Clearwater Beach, Florida www.marriott.com
Group rate is $169 + tax for single / double. Additional adults are $10. For reservations, please call 1-888-303-4428. You must mention "USF Social Marketing" to get this rate
Accommodations for Disabilities
Please notify the CPD Office,
12901 Bruce B. Downs Blvd., MDC Box 60, Tampa, Florida, 33612 or call (813) 974-4296
a minimum of ten working days in advance of the event if a reasonable accommodation
for a disability is needed.
Events, activities and facilities of the University of South Florida are available without regard to race, color, sex, national origin, disability, age, or Vietnam veteran status as provided by law and in accordance with the University's respect for personal dignity.
Robert S. Gold, PhD, DrPH, Dean University of Maryland College Park, School of Public Health. 
William Smith EdD., Executive Vice President, Academy for Educational Development.
Cynthia Baur, Ph.D., is the Director, Division of Health Communication and Marketing, National Center for Health Marketing, Centers for Disease Control and Prevention, U.S. Department of Health and Human Services (HHS). The Division is responsible for a wide variety of health communication and marketing activities and projects, including audience segmentation; communication and marketing strategic planning; risk communication; emergency and crisis communication response; translation of health communication messages and materials; health literacy improvement; and evaluation of effective public health interventions. Dr. Baur is co-chair of the Health Communication and Health Information Technology Workgroup for Healthy People 2020 and co-chair of the HHS Health Literacy Workgroup. She is lead staff for the drafting of a national action plan to improve health literacy. 
R. Craig Lefebvre, PhD, Research Professor, Department of Prevention and Community Health, School of Public Health and Health Services, The George Washington University
Paul Gillin, Principal, Paul Gillin Communications
Sheraton Sand Key Resort