COURSE INFO





Social Marketing in Public Health

Main Conference
June 17-20, 2009

Jointly Sponsored By:

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Another Educational Opportunity: 2009 Social Marketing Field School
 

The Social Marketing in Public Health Field School is a carefully crafted selection of courses offered in an intensive five-day format. It is organized specifically for motivated students and busy professionals to acquire skills in an intense, exciting and highly interactive format with some of social marketing’s leading professionals and instructors.

Please click HERE for full information and registration.

 

 

Call for Abstracts
 
 

 

The Social Marketing in Public Health Conference, now in its 19thyear, is designed for social marketers, public health professionals, health educators in a variety of settings, program planners and administrators, health communication and health information specialists, researchers, academicians, and graduate students.

The conference planning committee invites abstract submissions to be considered for oral presentations and/or posters. The content should demonstrate the application of social marketing strategies to health behavior change, service marketing or improvement of public health practice. Abstracts may describe social marketing programs, innovative research methods, and theoretical advances. Conference reviewers favor abstracts that clearly illustrate key elements of the social marketing approach (e.g., how formative research is used to make marketing decisions; description of audience segmentation methods and results, evaluations of comprehensive marketing programs). Projects should be completed, not “in process.”

Of particular interest are applications of social marketing strategies that address the health objectives for the nation, promote social marketing within one’s own agency, demonstrate the sustainability and/or self-sufficiency of social marketing programs, or use innovative methods to understand consumer needs and wants. Other suggested topics include, but are not limited to: the use of social marketing to ameliorate health problems and issues of special populations; evaluation of social marketing programs and strategies; social marketing approaches to defining health problems; examining solutions to health problems, and changing health practices in school and community settings, and training and education in social marketing.

Abstracts that focus exclusively on health communications activities are not viewed as favorably as those that address all four Ps in the marketing mix.

Abstract Application 2009

Abstract Guidlines 2009

 

 

18th Annual Social Marketing Conference Downloadable Presentations
 
 

 

The following presentations are the intellectual property of the author and are provided for personal use only.  No other uses are authorized without express permission from the author. Some of the authors/presenters at the 18th Annual Social Marketing Conference have given their permission to upload their presentation on this site

To download presentations, please click here.