The Social Marketing in Public Health Conference, now in its 19thyear, is designed
for social marketers, public health professionals, health educators in a variety
of settings, program planners and administrators, health communication and health
information specialists, researchers, academicians, and graduate students.
The conference planning committee invites abstract submissions to be considered for oral presentations and/or posters. The
content should demonstrate the application of social marketing strategies to health behavior change, service marketing or
improvement of public health practice. Abstracts may describe social marketing programs, innovative research methods, and
theoretical advances. Conference reviewers favor abstracts that clearly illustrate key elements of the social marketing approach
(e.g., how formative research is used to make marketing decisions; description of audience segmentation methods and results,
evaluations of comprehensive marketing programs). Projects should be completed, not “in process.”
Of particular interest are applications of social marketing strategies that address the health objectives for the nation,
promote social marketing within one’s own agency, demonstrate the sustainability and/or self-sufficiency of social marketing
programs, or use innovative methods to understand consumer needs and wants. Other suggested topics include, but are not
limited to: the use of social marketing to ameliorate health problems and issues of special populations; evaluation of social
marketing programs and strategies; social marketing approaches to defining health problems; examining solutions to health
problems, and changing health practices in school and community settings, and training and education in social marketing.
Abstracts that focus exclusively on health communications activities are not viewed as favorably as those that address
all four Ps in the marketing mix.
Abstract Application 2009
Abstract Guidlines 2009 |
