The University of South Florida, College of Public Health’s Social Marketing in Public Health Conference will be celebrating our 20th Anniversary in 2010.
The University and our partner, AED, are appreciative of the countless people who have contributed to the sustenance and nurturing of the conference and excited for the opportunity to reflect on the past 20 years. We anticipate that the 2010 conference will provide participants with a unique and memorable experience.
As an important part of the 20th anniversary conference we are excited to announce that Professor Phillip Kotler, the S.C. Johnson & Son Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University, will be among our distinguished plenary speakers.
Professor Kotler has received numerous awards for his work as a scholar and marketing expert including the American Marketing Association’s (AMA) first “Distinguished Marketing Educator Award” in 1985, and the Sales and Marketing Executives International (SMEI) “Marketer of the Year” in 1995. He has published a prolific array of work and has consulted for such companies as IBM, General Electric, AT&T, Honeywell, Bank of America, and Merck.
However, of special significance to social marketers is that, in 1971, along with his colleague Gerald Zaltman, Professor Kotler gave birth to our field with the seminal article, Social Marketing: An Approach to Social Change, published in the Journal of Marketing. Professor Kotler is honoring the conference by returning for our 20th year.
Please mark your calendar and continue to watch for more information on the 20th Anniversary of the Social Marketing in Public Health Conference coming in 2010.