Main Conference: June 11 & 12, 2010
Training Academy: June 13 & 14, 2010
Sheraton Sand Key
Clearwater Beach, Florida
Milestones in Social Marketing: Past, Present, & Future
Special Guest
Philip Kotler, PhD
S.C. Johnson & Son Professor of International Marketing
Kellogg School of Management
Northwestern University
Chicago, Illinois
Jointly Sponsored by
Call for Abstracts
Please note that the web portal of Social Marketing Quarterly will be utilized to facilitate an online abstract submission process.Click HEREto download the online abstract submission instructions.These instructions include the web portal link. Please follow the instructions very carefully in order to prevent confusion.
ELECTRONIC SUBMISSION DEADLINE – JANUARY 18, 2010!
The conference planning committee invites abstract submissions to be considered for oral presentations and posters. The content should demonstrate the application of social marketing strategies to behavior change, service marketing, or improvement of public health practice. Abstracts may describe social marketing programs, innovative research methods, and theoretical advances. Conference reviewers favor abstracts that clearly illustrate key elements of the social marketing approach (e.g., how formative research is used to make marketing decisions; description of audience segmentation methods and results, evaluations of comprehensive marketing programs). Projects should be completed, not “in process.”
Of particular interest are applications of social marketing strategies that address the health objectives for the nation, promote social marketing within one’s own agency, demonstrate the sustainability and/or self-sufficiency of social marketing programs, or use innovative methods to understand consumer needs and wants. Other suggested topics include, but are not limited to: the use of social marketing to ameliorate health problems and issues of special populations; evaluation of social marketing programs and strategies; social marketing approaches to defining health problems; examining solutions to health problems, and changing health practices in school and community settings, and training and education in social marketing.
Abstracts that focus exclusively on health communications activities are not viewed as favorably as those that address all four Ps in the marketing mix.
Additional Educational Opportunity: 2010 Social Marketing Field School
The Social Marketing in Public Health Field School is a carefully crafted selection of courses offered in an intensive five-day format. It is organized specifically for motivated students and busy professionals to acquire skills in an intense, exciting and highly interactive format with some of social marketing’s leading professionals and instructors.
Full information and registration for the JANUARY 2010 courses is available HERE.
Full information and registration for the JUNE 2010 courses coming soon.
Join Us For Our 20th Anniversary!
USF Health’s Social Marketing in Public Health Conference & Training Academy will be celebrating our 20th Anniversary on June 11-14, 2010.
The University and our partners, the Academy for Educational Development, are excited for the opportunity to reflect on the past 20 years and appreciative of the countless people who have contributed to the sustenance and nurturing of the conference. We anticipate that the 2010 conference will provide participants with a unique and memorable experience.
As an important part of 2010 we are excited to announce that Professor Phillip Kotler, the S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Management, Northwestern University, will be among our distinguished plenary speakers.
Professor Kotler has received numerous awards for his work as a scholar and marketing expert including being the first recipient of the American Marketing Association’s (AMA) “Distinguished Marketing Educator Award” (1985) and in 1995 being named by the Sales and Marketing Executives International (SMEI) “Marketer of the Year”. He has a prolific array of publications and has consulted for such companies as IBM, General Electric, AT&T, Honeywell, Bank of America, and Merck. However, what is most significance to our field is that along with his colleague Gerald Zaltman, Professor Kotler gave birth to social marketing in 1971 with the seminal article, Social Marketing: An Approach to Social Change, published in the Journal of Marketing. Professor Kotler is honoring the conference by returning for our 20th year.
Please mark your calendar and continue to watch for more information on the 20th Anniversary of the Social Marketing in Public Health Conference coming June 11th and 12th in 2010.
The Conference will be followed by the Social Marketing Training Academy, June 13th and 14th, 2010.
Conference Description
MAIN CONFERENCE: The Main Conference offers a combination of plenary presentations by internationally
recognized social marketing experts on topics of interest to learners at all levels. Concurrent sessions, both
invited and selected from responses to the “Call For Abstracts,” round out the agenda with specific examples
of how social marketing has been applied in public health settings. These sessions are balanced between
introductory and more advanced audiences. The specific topics and speakers are selected to elaborate on key
elements of the social marketing approach and to illustrate how social marketing can be applied to a wide
variety of public health topics. The Main Conference moves into a second day with additional plenary sessions,
followed by in-depth training workshops at the introductory and intermediate levels.
Networking is a Key Goal: The conference is designed to offer numerous informal opportunities for networking
with some of the country’s best social marketers.
TRAINING ACADEMY: This two day workshop provides an overview of the social marketing approach and its distinctive features. It also teaches participants how to use marketing’s systematic approach to planning programs. Participants learn new methods for selecting target audiences, selecting realistic behavioral objectives, and identifying behavioral determinants that must be addressed by the program intervention.
During the workshop formative (or sometime referred to as consumer) research is discussed and the role it plays in shaping interventions and how you can manage the research process. A brief overview of quantitative and qualitative research methods is reviewed, as well as a discussion of the importance of using both quantitative and qualitative research methods.
Strategy development is a key ingredient in the social marketing process. The strategy development session is highly interactive; participants use formative research results from a social marketing project to learn how to identify the right product benefits to promote, costs that must be lowered, intermediaries and proper placement of tangible products and services, and promotional activities.
Case studies are used to illustrate key concepts and “hands on” exercises allow participants the opportunity to apply principles.
Bring Your Laptop or Mobile Device!
Conference information, handouts, and other interactive opportunities will only be available online before and during the conference. Free wireless internet service will be available in the conference rooms and conference lobby area. It is recommended that you bring your wireless laptop or internet capable mobile device to access conference information. The information is best viewed with an iPhone or iPod touch. In addition, 8GB iPod touches are available for the TBD conference price and can be purchased by selecting this option on the registration form. Your iPod will be charged and ready for use when you arrive!
Exhibit Opportunities
Social marketing companies and organizations, or organizations that are related, are invited to inquire about the potential for table-top exhibit opportunities.
Exhibitor prospectus coming soon!
Conference Objectives
At the end of the Social Marketing Training Academy, participants will be able to:
Define social marketing;
List five distinctive features of social marketing;
Describe the six steps that comprise the social marketing process;
Articulate the major tasks to be accomplished during the initial planning phase;
List at least two types of research used to design a social marketing campaign;
Describe at least two decisions that must be made in developing a campaign strategy; and
List at least five new professional contacts.
At the end of the Overall Conference, participants will be able to:
Critically comment on the current status of the application of social marketing
practice nationally and internationally;
Discuss three examples of advanced application of social marketing practice;
Explain at least five programs in which social marketing was used as a tool for
development and discuss the strengths and weaknesses of those particular applications;
Apply the primary theoretical and applied principles of at least one training module;
Suggest at least one new collaborative project or application; and
List at least three new professional contacts that have the potential to collaborate
on current or future projects, or to assist with problem-solving (this objective is attained
primarily through the formal and informal networking designed into this program).
Accreditation
Attendees should claim only those credits that he / she actually spent in the educational activity.
Registered Dietitians and Dietetic Technicians
USF Health, CO001, is a Continuing Professional Education (CPE) Accredited Provider with the Commission on Dietetic Registration (CDR) from 2/22/07 to 2/21/10 (Expiration date will be updated once renewed). Registered dietitians (RDs) and dietetic technicians, registered (DTRs) will receive (TBD) continuing professional education units (CPEUs) for completion of this program/materials. Continuing Professional Education Provider Accreditation does not constitute endorsement by CDR of a provider, program or materials.
Certified Health Education Specialist (CHES)
USF Health has been designated as a Multiple Event Providers (#FL0027) of Category I continuing education contact hours in health education by the National Commission for Health Education Credentialing, Inc. This program has been reviewed and approved for (TBD), 60-minute contact hours for event number 1145 CHES.
Special Plenary Speakers
Philip Kotler, PhD
S.C. Johnson & Son Professor of International Marketing
Kellogg School of Management
Northwestern University
Chicago, Illinois
Sink your toes into 10 acres of sugar-white sands at this exclusive beach resort located in Clearwater Beach, Florida. Enjoy pool and beach activities, tennis, spa services, fitness center, shopping, casual and fine dining, and more. You can also hop on a trolley to explore the scenic Clearwater Beach area.
A limited number of rooms have been reserved for this meeting at the special group rate of $161 single/double plus tax. As an added bonus, the group rates above come with a complimentary internet access code, which will be provided at check-in.
For reservations, please call 727-595-1611 and identify yourself as a participant of the Social Marketing Conference to receive the special group rate. Group rates cannot be guaranteed after May 14, 2010, so be sure to make your reservation early!
Please note that there is a very limited number of rooms available at the Sheraton. Therefore, a second block of rooms have been reserved at the Marriott that is located across the street from the Sheraton. Information is listed below.
PARKING – The Sheraton Sand Key Resort offers complimentary self-parking; however, parking is limited, so it is recommended that attendees arrive early to allow sufficient time to locate a space.
DIRECTIONS - Click HERE for directions to the Sheraton Sand Key Resort.
Travel and Accommodations
There are many airlines serving the Tampa Bay Region. The nearest airports are Tampa International and St. Petersburg / Clearwater.
Ground Transportation
Ground transportation to/from the airport and hotel is available through Super Shuttle passenger van service. Please contact Super Shuttle directly at (727) 572-1111 or toll free (800) 258-3826. The web site is www.supershuttle.com. Taxis are also available at the airport.
Upon arrival at the Tampa International Airport, please proceed to baggage claim to pick-up your bags. The baggage wheels are divided by airlines, so make sure you search for your airlines baggage claim area.
After collecting your baggage, follow signs to Ground Transportation. SuperShuttle has a booth on the ground floor (near the glass entrance/exit doors).
Check in with the reservation agent and give either your name or your confirmation number. If you find yourself slightly off track, the SuperShuttle agent will assist you. Tell them you are traveling to the Sheraton Sand Key or Marriott Sand Key and they will direct you to the next departing Shuttle.
You may wait in the heated/air conditioned room near the agents’ booth. Please ensure that all of your luggage is accessible to the drivers to load prior to departure.
The Marriott Suites Clearwater Beach is right across the street from the Sheraton Sand Key Resort. A limited number of rooms have been reserved for this meeting at the special group rate of $169 single/double plus tax. Each room is a suites and comfortable for sharing. For reservations, please call 727-596-1100 or 888-303-2248 and identify yourself as a participant of the Social Marketing Conference to receive the special group rate. Group rates cannot be guaranteed after June 4, 2010, so be sure to make your reservation early! Note that the available remaining rooms will decrease by 50% after May 28, 2010.
Accommodations for Disabilities
Please notify the CPD Office,
12901 Bruce B. Downs Blvd., MDC Box 60, Tampa, Florida, 33612 or call (813) 974-4296
a minimum of ten working days in advance of the event if a reasonable accommodation
for a disability is needed.
Equal Opportunity
Events, activities and facilities of the University of South Florida are available without regard to race, color, sex, national origin, disability, age, or Vietnam veteran status as provided by law and in accordance with the University's respect for personal dignity.
USF Health, CO001, is a Continuing Professional Education (CPE) Accredited Provider with the Commission on Dietetic Registration (CDR) from 2/22/07 to 2/21/10 (Expiration date will be updated once renewed). Registered dietitians (RDs) and dietetic technicians, registered (DTRs) will receive (TBD) continuing professional education units (CPEUs) for completion of this program/materials. Continuing Professional Education Provider Accreditation does not constitute endorsement by CDR of a provider, program or materials.
Sheraton Sand Key Resort